Linda Redding is the deputy chief credit officer for Wells Fargo Equipment Finance. In this role, she is tasked with providing ongoing risk oversight for Wells Fargo’s middle-market, large corporate and capital markets teams in equipment finance and working closely with them on a variety of mid- and large-ticket transactions.
VISION FOR THE FUTURE:
“My vision for the equipment finance industry is that we continue to evolve to meet the needs of future business owners. To do this, we must provide interactive, digital solutions that can be accessed 24/7 while providing a compelling customer experience that balances execution capability with structuring expertise.”
Prior to being promoted to this role in July, Redding served as a national sales leader at Wells Fargo Equipment Finance for nearly 10 years, leading an organization consisting of five regional sales teams tasked with developing lease and loan solutions for middle-market companies in collaboration with Wells Fargo’s middle-market banking and capital finance platforms.
Redding began her career in the equipment finance industry in early 2008 after 13 years with Wells Fargo’s corporate and investment bank when a mentor suggested she consider a regional sales leadership role in equipment finance.
“I had absolutely no knowledge of equipment finance when I joined the team, but I was surrounded by great people who taught me all facets of the process, including deal structuring, underwriting, the equipment valuation process and the mechanics of documentation and booking,” Redding says. “It was a steep learning curve for sure, but I really loved it.”
Redding also enjoys collaborating with partners across Wells Fargo to bring differentiated financing solutions to the market.
“Linda is incredibly valuable to our industry, thanks in part to her extensive knowledge and solution-oriented approach to meeting the equipment financing needs of our commercial clients,” Bill Mayer, head of Wells Fargo Equipment Finance, says. “Through her various senior leadership roles at Wells Fargo, spanning both sales and credit, Linda’s developed an incredibly balanced and broad skill set which benefits our team and clients every day.”
Redding is focused on developing the next generation of talent for the equipment finance industry. One of the things she is most proud of is leading an effort to improve Wells Fargo’s equipment finance financial analyst program to ensure that a pipeline of diverse young talent is aware of the industry and trained in all facets of the process. She also regularly participates in formal mentoring programs across Wells Fargo.