
In a world where digital convenience and AI risk diminishing human connection, Lara Yocarini is determined to deliver both. As CEO of DLL, she is reshaping the 57-year-old equipment finance leader by strengthening its digital and AI backbone while preserving the judgment, trust and relationships that have defined the company for decades.
Leveraging its global reach and deep industry expertise, DLL has consistently ranked highly in the annual Monitor 100. Since taking the helm in May 2024, Yocarini has built on these strengths with a pragmatic, growth-oriented and intellectually curious leadership style, continuously challenging assumptions and seeking new ways to create value.
A key priority is the use of data and technology to enhance decision-making and deliver faster, more seamless customer experiences without losing the human touch. Yocarini champions empowering teams to combine data-driven insights with experience and judgment to better serve partners and customers.
“I am incredibly proud of the long-standing relationships we have built over the years. They reflect our members’ commitment to delivering meaningful value. At the same time, our partners and customers increasingly expect a higher level of digital convenience and experience. At DLL, we are committed to delivering the best of both worlds,” comments Yocarini.
Through financing essential assets across multiple industry verticals, Yocarini views DLL as “making the real economy turn,” enabling businesses to invest, innovate and grow. She aims to amplify this impact through smarter data use and closer alignment with customer needs, helping customers and partners adapt more quickly in a changing environment.
Looking ahead, Yocarini is driving DLL’s next phase of growth by expanding its successful vendor finance model, further scaling its commercial finance business, growing in direct channels and developing adjacent services such as insurance and used equipment finance. At the same time, she continues to reinforce DLL’s deep partnership model, ensuring that innovation strengthens collaboration and delivers long-term value for partners and customers alike.