Bryce Huff attributes his success in the equipment finance industry to his start in real estate. He began his career with Zion Bank and, in 2009, shifted to equipment leasing with Republic Bank. Here, Huff learned the ins and outs of the industry while applying his knowledge of national debt buying to the buy side of equipment leasing.
With a passion for helping others achieve their goals and realize their potential, Huff’s leadership style involves helping others unlock and pursue their full capabilities. Sometimes, Huff says, it takes an outside perspective to help someone look inward and realize their value. This does not stop within the company, however. When Huff describes his team, he includes customers, who often have the answers to questions organizations internally grapple with. To curate a holistic team, Huff believes companies must recognize customers as part of the equation when solving a problem.
Huff’s primary concern with the equipment finance industry is its extended run without a contraction. He also believes there is overkill on large-term analysis and hard underwriting. Instead of keeping these separate, Huff believes equipment finance organizations need to blend the two together more.
Regarding the higher interest rate environment, Huff credits it for doing the Bank of Utah a favor by allowing better yields than it has in the past. However, he recognizes that the bank’s customers are hurt by those higher rates because of how it impacts their cash flow. Thus, Huff and his team consistently explore a middle ground, in which the bank can extend equity without taking advantage of customers.
Being part of multi-generational, family-owned community bank, Huff emphasizes the importance of respecting and appreciating the customers and taking responsibility for serving the community. “If we don’t take care of our customers, somebody else will,” Huff says.
Under Huff’s leadership, Bank of Utah’s equipment finance team aims to uphold the bank’s culture of honor, respect and integrity. “Our mission statement is to be the best community bank in Utah,” Huff says. “The way we’re approaching this revolves around understanding the humanness of people and recognizing each customer is unique.” •
