Avenue Managed Services and Findustrial are partnering to launch and scale equipment-as-a-service (EaaS) programs in the United States. Together, the two firms help OEMs and system integrators design, finance and run EaaS programs.
Avenue contributes its U.S. servitization expertise, program development and existing capital provider relationships. Findustrial brings its equipment-as-a-service operating system and the experience of running live programs with manufacturers in Europe: selecting usage metrics, structuring commercial models, managing usage data and billing, and arranging the refinancing behind the program.
The collaboration also offers a bridge for European OEMs entering or expanding in the U.S. market. A manufacturer may have proven technology and a working business model at home and still meet different expectations in the United States, around financing, contracts, risk allocation and access to capital.
Together, the two firms can help that manufacturer adapt its commercial model and offer its technology as a service in the U.S. without building a financing and servitization infrastructure of its own, drawing on Findustrial’s European relationships on one side and Avenue’s network of U.S. capital partners on the other. For manufacturers already selling equipment there, an as-a-service offer runs alongside traditional equipment sales rather than replacing them.
“Servitization is fundamentally about delivering ongoing value and outcomes instead of making a one-time equipment sale,” Peter Lobin, co-founder and partner of Avenue Managed Services, said. “By combining Avenue’s U.S. Servitization and financing expertise with Findustrial’s European experience and EaaS operating system, we can provide OEMs and system integrators with a much more complete path from selling equipment to delivering outcomes.”
Günter Hehenfelder, co-founder and CEO of Findustrial, added, “Our customers in Europe have taken as-a-service models from concept into daily operation, and we know what it takes to keep them running once they are signed. Peter knows the U.S. market and the capital providers who will underwrite these programs. Together, we can make sure a manufacturer arrives with an offer instead of a promise, whether they build their model in the U.S. or bring it over from Europe.”
