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Citizens: M&A Market Set to Broaden as Confidence Surges

Private equity optimism and economic clarity point to strong 2026 deal flow, according to a recent Citizens survey.

byBrianna Wilson
January 7, 2026
in EF News, Companies
Reading Time: 2 mins read
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After a year of economic uncertainty and headline-grabbing megadeals, Citizens’ 15th annual M&A Outlook points to a broader U.S. dealmaking landscape in 2026. Optimism among leaders at U.S. middle market companies and private equity firms has hit a six-year high, with 58% calling the current mergers and acquisitions environment strong.

That optimism reflects a clearer economic picture. Rising input costs and supply chain disruptions challenged businesses in 2025. Forty-two percent of companies said tariffs and trade policy made it harder to do business last year. Yet the economy proved resilient, and businesses adapted to new market realities. Most companies now point to economic growth and rate cuts as key tailwinds for business, and 54% of all respondents (including private equity firms) expect economic conditions to improve in 2026.

“Uncertainty chilled dealmaking early in 2025, but momentum returned as the year progressed,” Jason Wallace, head of M&A at Citizens, said. “Recent megadeals are a clear signal of market strength, and greater economic clarity could unleash a broader wave of M&A activity.”

Mounting private equity confidence also supports the outlook. Just 48% of private equity leaders felt confident in M&A decision making in the first quarter of 2025. By Q4/25, that number soared to 86%. Sixty-nine percent say the current M&A environment is strong, and 90% expect deal flow to increase or hold steady in 2026, driven by improving economic conditions and attractive valuations across sectors.

“Private equity firms have been sitting on dry powder for years, and 2026 may finally deliver the conditions they’ve been waiting for,” Wallace said. “As confidence builds and valuations stabilize, sponsors are poised to unlock a backlog of deals.”

The pool of buyers and sellers is also growing in a market that is perceived as generally balanced. Seventy-nine percent of companies identify as potential sellers, up from 73% last year, while 61% see themselves as buyers, up from 56%.

Attractive valuations are the primary driver of sale activity, though trade and tariff pressures are also prompting some moves. Twenty-two percent of potential sellers cite rising raw materials and commodities costs as a key motivator and 20% point to supply chain challenges. For buyers, revenue growth is the leading motivator.

Other key findings from the survey include:

  • Sponsors are eager to get deals done before midterm election uncertainty sets in. The vast majority plan to initiate transactions in the first half of the year, with Q2/25 emerging as the preferred window for activity.
  • AI will continue to drive dealmaking. Among PE firms expecting more deal flow, 39% cite the hunt for AI companies or assets as a driver of activity. This aligns with findings from Citizens’ recent AI Trends in Financial Management Survey, which revealed that 97% of PE firms view a successful AI strategy as an attractive trait in acquisition targets.
  • Succession planning could also be a deal driver. One in every five companies surveyed (19%) said their transition plan includes a sale, up from 14% last year. Another 30% have a succession plan in place, while 51% have no transition plan at all.

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