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First Citizens Bank Launches New Innovation Banking Brand

The First Citizens Innovation Banking division is dedicated to serving the innovation economy in the U.S. and internationally.

byBrianna Wilson
October 7, 2026
in EF News, Companies
Reading Time: 1 min read
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First Citizens Bank launched First Citizens Innovation Banking, its division dedicated to serving the innovation economy in the U.S. and internationally. The company is also launching First Citizens Fund Banking to support its large portfolio of private equity and venture capital clients.

“Today marks an exciting milestone as we introduce First Citizens Innovation Banking,” Frank Holding, Jr., chairman and CEO of First Citizens Bank, said. “We are building on the legacy of Silicon Valley Bank and bringing greater scale and resources to make our platform even stronger. Investing in, and strengthening, this business remains a priority for First Citizens. We are committed to the innovation economy for the long term, and, as First Citizens Innovation Banking, we will continue to provide market leading solutions, services and insights our clients rely on to succeed.”

To mark the launch of First Citizens Innovation Banking, the bank also kicked off a marketing campaign, “Where Silicon Valley Banks.” Appearing in digital, print and outdoor locations in select innovation markets nationally, the campaign will be featured as part of First Citizens’ appearances at upcoming events and conferences in 2026.

“Silicon Valley is more than just a region in California; it’s synonymous with innovation, entrepreneurship and growth,” Marc Cadieux, president of First Citizens Innovation Banking, said. “For decades, we have helped founders, entrepreneurs and investors build and scale industry-defining companies. Our business was purpose-built for the innovation economy, and that will continue. While our name has changed, our expertise, relationships and dedication to the innovation economy have not, which is why we are, and will continue to be, where Silicon Valley banks.”

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