Irontrax, a provider of equipment appraisal, sales and consulting services, hired Greg Chufo as head of client innovation and growth. Chufo brings over 20 years of experience in sales, client relations and corporate training across a range of industries, including public sector, logistics and professional services.
A U.S. Navy veteran, Chufo has a proven track record of leadership and a strong commitment to operational excellence. Most recently, he served in roles focused on managing key accounts and delivering high-impact training programs nationwide. At Irontrax, Chufo’s role will focus on helping clients better understand and navigate the company’s full range of services—including recently expanded offerings in equipment appraisal, sales and consulting—to ensure they receive tailored solutions for their equipment needs.
“Greg’s diverse background and client-first approach make him a perfect fit for Irontrax as we continue to grow and broaden our service capabilities,” Joe Santora, president of Irontrax, said. “As head of client innovation and growth, Greg will play a vital role in strengthening relationships, driving strategic engagement and delivering added value to our clients.”
“I’m excited to join a team that’s known for its expertise and integrity,” Chufo said. “Irontrax is expanding its reach in some key areas, and I look forward to helping clients take full advantage of what we offer.”

