Kin Analytics, a provider of credit and risk decision solutions powered by intelligent automation and advanced analytics, appointed Nathan Petrie as its new North America sales lead.
In his new role, Petrie will focus on the equipment finance and commercial lending verticals. He will lead efforts to drive new sales and strengthen relationships with lessors, lenders and financial institutions seeking to modernize risk assessment and application processing. With extensive experience in the equipment finance sector, Petrie brings both sales leadership and a deep understanding of how organizations can leverage data and AI to streamline credit workflows and improve risk outcomes.
Central to his role, Petrie will introduce institutions to Kin Analytics’ advanced capabilities. These include custom credit scoring models with tailored risk intelligence, achieving 20% greater predictive power than generic scores. These models enhance risk management, typically reducing default rates by 20% and underwriting time by 50%. The platform also supports advanced risk management frameworks such as CECL and IFRS 9, risk-based pricing and stress testing.
“We are thrilled to welcome Nathan Petrie as our North America Sales Lead. His expertise aligns perfectly with Kin’s mission to equip lenders with the tools needed for the future of credit decisioning. We look forward to the impact he will make as we bring next-generation solutions to the industry,” an unnamed Kin Analytics executive said.
“I am thrilled to join Kin Analytics and return to the equipment finance community,” Petrie said. I look forward to showing how our team is helping organizations rethink application processing, serve customers more effectively, and make smarter risk decisions.”

