Gordon Brothers, the global asset experts, launched a commercial equipment finance offering to middle-market businesses seeking efficient equipment financing options on both a direct and indirect basis.

The firm’s new offering complements the existing equipment finance business that provides structured, asset-focused leasing and lending solutions to companies experiencing operational and/or market challenges. Through the combination of these offerings, Gordon Brothers can now provide clients a full suite of customized equipment financing solutions across the credit spectrum.

“With our deep asset expertise and established equipment finance business, expanding this offering to middle-market companies is an exciting development for our firm and one we are pleased to entrust to Bobby Campbell and his team,” Norma Kuntz, CEO of Gordon Brothers, said. “Their expertise, long-standing industry relationships and proven track record of consistent execution for clients and customers enable us to provide even greater value and flexibility, help them more fully realize their asset potential, and drive long-term growth.”

Bobby Campbell joins Gordon Brothers as senior managing director, head of commercial equipment finance alongside Robert Hauser and Michael Mehosky, managing directors, originations, Sonya Morlock-Ryals, managing director, credit and risk, Richard Pelcher, senior director, documentation and funding, and Shelby Chase, senior director, accounting and finance.

Previously with Signature Financial, the team brings over 20 years of experience and expertise in equipment financing, further strengthening Gordon Brothers’ ability to deliver value to clients.

“We are excited to join Gordon Brothers,” Campbell said. “The firm’s rich asset-expertise legacy only strengthens our team’s value proposition in the market by allowing us to deliver faster turnaround times and reliable financing solutions to our clients.”

“Further leveraging our equipment expertise to deliver expanded finance products to new market segments is a strategic growth initiative,” Dennis Bolton, senior managing director, head of North America equipment finance for Gordon Brothers, said. “Bobby and his expert team can leverage our market-leading equipment management expertise and technology to provide world class equipment leasing and lending products and vendor programs.”