Hoiby Named CEO of Equify Financial

Equify Financial elevated Patrick Hoiby from president to CEO. Hoiby had served as president of the company for 12 years.

Hoiby also currently serves as CEO of InnovA Technologies and previously served as a regional vice president for Financial Federal Credit (2002-2011), an assistant vice president for Associates Commercial Corp. (1990-2002) and a sales manager for General Leasing (1988-1989).

“I have had the privilege of witnessing first-hand Patrick’s incredible journey with Equify Financial. His promotion to CEO is not just a testament to his exceptional leadership skills but also to the entrepreneurial spirit that runs deep in our company’s DNA,” Justin Wilks, Equify Financial’s outgoing CEO, said. “He embodies the honesty, grit and solution-focused mindset that have been pivotal to our success. As I pass the torch to him, I am confident that under his leadership, Equify will scale new heights, driving solutions for our clients and continuing to make a meaningful impact in the commercial equipment finance sector.”

“Stepping into the role of CEO at Equify Financial is an opportunity to further the vision we’ve nurtured together. I am deeply honored by the trust placed in me to lead Equify into its future,” Hoiby said. “Since founding the company with the support and guidance of the Wilks family, my commitment has been to lead with integrity and always focus on financial solutions for those in the sectors we support. We will continue to innovate and grow, always keeping our clients’ success and the well-being of our team at the forefront of everything we do. As a team, we will build on our achievements and face new challenges with the same resilience and determination that have always defined us.”

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