Peapack-Gladstone Financial, the holding company for Peapack-Gladstone Bank, expects to rebrand on or about Jan. 1, 2025. The bank and its wealth management division, having previously operated as separate brands, will unite under one name and one brand — Peapack Private Bank & Trust, or Peapack Private, in shortform.
“There is established brand equity and a uniqueness in the name Peapack-Gladstone Bank; however, we see an opportunity to build on that equity and establish ourselves more broadly in the New York metropolitan market,” Denise Pace-Sanders, managing principal, brand and marketing director for Peapack, said. “As a leading financial institution, anchored by robust wealth management, commercial and personal banking solutions, we are uniquely positioned to provide bespoke experience level service.”
