Post Road Equipment Finance (PREF) added Matt Downs as chief marketing officer. In this role, Downs will report directly to Rick Matte, president and CEO of PREF, and lead the company’s commercial excellence initiatives as PREF continues to scale its platform.
Downs will oversee CRM strategy and deployment, sales force effectiveness, sales enablement and the firm’s communications and marketing efforts. His mandate is to enhance focus, consistency and execution across Post Road’s commercial organization as the firm advances toward its long-term growth objectives.
“Matt brings a rare combination of strategic insight and hands-on operating experience across complex equipment finance platforms,” Matte said. “We’ve worked together before, and I know his ability to align data, process, and people will be a meaningful accelerator as we continue to grow the business and serve our customers and sponsors at a high level.”
Downs said, “I’m excited to join Rick and the entire team at Post Road. The opportunity to join an organization focused on providing bespoke equipment financing solutions to sponsor and non-sponsor owned organizations, coupled with a strategic growth agenda, is a fantastic opportunity.”
Downs previously served as chief marketing officer for the lending and leasing business at GE Capital, where he partnered closely with commercial leadership across a large, diversified equipment finance organization. More recently, he was chief strategy officer at Community Capital Technology, where he helped build and scale a national technology enabled commercial lending platform.
