Last month, Suite by Monitor published 16 articles, offering pertinent information, conversational guides and a challenge for equipment financiers to really think through and reconsider their strategies pertaining to the most pressing industry topics. The highlights are as follows:
- “Why More Independent Commercial Finance Companies are Rebranding as ‘Private Credit’” discusses the influx of the ‘private credit’ label, concluding that this may, ultimately, represent a simple evolution in how independent finance companies tell their story — rather than being constrained by the term “alternative lender,” they’re rebranding in a way that reflects their true value to the market.
- “Is There a Case Study Gap in Commercial Equipment Finance?” presents a true opportunity for equipment financiers to prioritize the creation and promotion of case studies as part of their core marketing and sales strategy. This will lead to more effective showcases of success and ultimately to more deals closed.
- “Fractional Commercial Equipment Ownership with Blockchain: It’s Here.” takes a look at an emerging technology, Blockchain, emphasizing that its ability to tokenize assets and facilitate fractional ownership has the potential to revolutionize how companies access and use commercial equipment.
- “Sales Commoditization in Commercial Equipment Finance” covers Secured Research’s sales and marketing research project of six vendor finance sales teams and eight middle-market direct sales teams, which was conducted in an effort to uncover how the industry is evolving go-to-market approaches.
Suite also offered a variety of pertinent information and best practices, such as the rise of TRAC leases, trends in the private jet purchasing and financing market, how to gain ground with operating leases, how to overcome trucking labor shortages and retention and how to solve a business problem, using food and beverage as an example. Conversational pieces covered vendor finance frustrations from the perspectives of three equipment sellers and a guide to introducing pay-for-use structures.
In October, Suite also offered intel on 15 expanding companies across nine states (Arizona, California, Florida, Georgia, Illinois, Michigan, New York, North Carolina and Ohio) that were on the roster for equipment investing, including:
- Aerospace Company
- Automotive Sealant Manufacturer
- Electrical Contractor
- Food Processing Company
- Lighting Manufacturer
- Meat Processing Company
- Medical Device Manufacturer
- Medical Equipment Sales and Service Company
- Mineral Mining
- Packaging Distributor
- Packaging Products Manufacturer
- Printer Manufacturer
- Printing Service Provider
- Software Company
- Specialty Snack Manufacturer
