“Good leadership can take many forms. But one of the central pillars is a common goal. A great leader must articulate the vision, instill a belief in it, and inspire a commitment towards it.”

For Jordan Lovick, vice president and credit officer at Bell Bank Equipment Finance, the industry won him over before he held a full-time role. It was the
people who supported and encouraged him as an intern who first drew him in. The daily challenges kept him eagerly coming back to work. Each day brings something new, whether finding creative ways to approve deals that benefit all parties or developing ideas for stronger procedures and policies.

Over time, Lovick’s perspective on competition has evolved. While rate and credit appetite remain relevant factors, he thinks technology and automation are rapidly becoming equally important competitive differentiators. He sees the winning model for many equipment finance segments as increasingly similar to the retail auto finance model — streamlined, data-driven and built around the customer experience.

That team-first mindset carries directly into how Lovick leads. Rather than pointing to a single standout project, he says what he is most proud of is his consistent work ethic and his commitment to showing up every day focused on the team’s best interest. He describes his leadership style as adaptable, accountable and empowering. He meets
people where they are, holds himself to the same standards he expects of others and promotes a “we” mentality through both words and actions. By trusting his colleagues’ expertise and making it clear that he values their contributions, Lovick works to build a cohesive, motivated team that solves problems and produces results.