Samba TV, a global company in AI-driven media intelligence, secured financing from Horizon Technology Finance, an affiliate of Monroe Capital, with an initial close of $30 million, and up to $30 million to support future growth.
Samba TV will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support the scaling of its global operations and expansion of announced strategic partnerships, as a unified, cross-platform measurement partner to global DSPs, SSPs and major platforms like TikTok and Snap. Furthermore, Samba is now capitalized to continue its track-record of strategic acquisitions of technology companies.
“The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen,” Ashwin Navin, CEO and co-founder of Samba TV, said. “This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision.”
Paul Seitz, chief investment officer of Horizon, added, “We are excited to partner with Ashwin and the Samba team as they expand their intelligence platform to deliver deep insights about media viewership throughout the globe. This investment reflects Horizon’s commitment to supporting innovative leaders with strategic financing, and we look forward to helping Samba accelerate its growth and impact.”
Mark Solovy, managing director and co-head, technology finance group at Monroe Capital, said, “The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader. Samba TV’s proprietary data, advanced AI platform and its deep integration with the world’s leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity.”
The transaction features a venture debt facility from Horizon with an initial close of $30 million, and an uncommitted accordion of up to $30 million to support future growth objectives and accelerate key strategic initiatives.
