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Tamarack Appoints Senior Account Executive and Business Development Representative

byBrianna Wilson
March 22, 2024
in EF News, People
Reading Time: 2 mins read
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Equipment finance technology company Tamarack Technology expanded its sales team with the addition of senior account executive Corey Ashline and business development representative Whitney Horan. These dedicated sales team members will support the company’s growth goals by increasing awareness of the company’s software-as-a-service capabilities and expanding its customer roster.

“Tamarack has reached a point where it needs a dedicated sales team to capitalize on the momentum our solutions are generating,” Mitch Peterson, executive vice president of operations at Tamarack Technology, said. “Corey and Whitney both have deep software sales experience as well as the proven ability to articulate the benefits of technology-driven solutions like ours.”

In his role as senior account executive, Ashline will be responsible for leading sales efforts in support of the company’s SaaS and service growth plans. Specifically, he will be charged with identifying, developing and closing new business opportunities with prospective clients and collaborating with sales development representatives and the marketing team to communicate Tamarack’s value proposition to the equipment finance market.

Ashline possesses more than 10 years of sales experience in business-to-business SaaS platforms, e-commerce and supply chain solutions, engineering software and IoT applications, and financial management. Most recently, he was with Seattle-based PitchBook Data, a provider of SaaS solutions for the private capital markets. Earlier in his career, Ashline held sales positions with Amazon Global, Fowler High Precision and Fisher Investments.

In her role as business development representative, Horan will identify organizations that can benefit from Tamarack’s SaaS and service offerings and partner closely with the company’s sales and marketing teams to ensure messages are aligned. She brings a proven track record of generating new business opportunities, building strategic partnerships and delivering value-added marketing communications. She gained more than a decade of experience as a market development executive at Availity (previously Olive AI) and as a business development associate in the RISE Division of the Wilmington Foundation Research Associates.

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