TIAA Bank completed its official rebrand as EverBank this week.
In early June, TIAA Bank announced that it would become EverBank, returning to its previous brand name, as the bank transitioned to new ownership. Last month, TIAA completed the sale of TIAA Bank to private investors, with the bank beginning to operate as EverBank under a new national bank charter.
“EverBank has always been a name synonymous with performance, trust and reliability,” Greg Seibly, CEO of EverBank, said. “Today, we’re sharpening our focus to deliver innovative, high-value solutions for consumer and commercial clients nationwide, giving them the advantage they expect and deserve. Our brand delivers a powerful message for our clients: EverBank. Advantage, you.
“Our best-in-class team is what sets EverBank apart. Under the EverBank brand, we’re excited to share our client-centric approach around our unique tagline: Advantage, you. Our high-value products and services are designed to exceed expectations and forge meaningful partnerships with our clients.”
The launch of the new brand will have no impact on current customers. Starting this week, the new EverBank brand will begin appearing at all of the bank’s locations, on its new website, on social media channels and on all account and marketing materials.
As part of the new brand, the home of the NFL’s Jacksonville Jaguars was renamed EverBank Stadium, and the majority of the rebranding for the stadium will be complete in advance of the team’s regular season home opener on Sept. 17.
“Our long-running partnership with the Jaguars and our commitment to the Jacksonville community is a vital part of who we are,” Seibly said. “We’ve received an incredibly positive reception from football fans and the local community for the new stadium name and can’t wait to kick off the season. In Jacksonville, and all across the country, we’re dedicated to building stronger communities, and now under the EverBank brand, we’re renewing that commitment.”
