Sunstate Equipment’s board of directors appointed Norty Turner as president and CEO beginning Feb. 10, 2025. Turner succeeds Chris Watts, who will retire as president and CEO effective March 28, 2025.
“Chris is an inspiring, values-driven leader with an extraordinary passion for our people and commitment to our company,” Marcel Langlois, senior board member of Sunstate Equipment, said. “On behalf of the board, I would like to thank Chris for his invaluable contributions and the strong foundation for growth he helped to create during his time as CEO. We are now well-positioned to raise the bar on our aspirations for Sunstate’s next chapter, and I’m delighted that Norty will lead that next phase in the company’s growth given his deep understanding of our industry and visionary leadership.”
Turner brings extensive expertise to Sunstate Equipment, with three decades of experience in the equipment rental industry. In 1995, he began his career as a sales coordinator at Hertz Equipment Rental and advanced through the ranks to hold senior positions, including vice president and general manager of HERC EMEA, and concurrently as president of Hertz Equipment France.
In 2012, Turner became CEO of RIWAL, a Netherlands-based equipment rental company, where he successfully led the organization for more than six years. Upon returning to the U.S., he joined United Rentals as senior vice president of services and advanced solutions, a role he held until 2022. Turner’s deep industry knowledge and proven leadership across diverse markets position him to guide Sunstate Equipment into its next phase of strategic growth.
“I am honored to join Sunstate Equipment, grateful to the board of directors and excited for the opportunity to contribute to its continued success,” Turner said. “Sunstate’s dedication to exceptional customer service, innovative solutions and a people-first culture truly sets it apart in the industry. My focus will be on building upon the strong foundation that Chris and the leadership team have established. Working alongside our talented teams to drive growth, innovation and customer-focused business excellence, together we will not only uphold Sunstate’s legacy, but also shape a future defined by bold ideas, lasting partnerships and a shared commitment to exceptional achievements.”
Watts will officially step down at the end of March after nearly 30 years of dedicated service. As the son of founder Mike Watts, C. Watts has been instrumental in transforming Sunstate from a regional rental company into a nationally recognized leader.
“Leading this dedicated and principled team has been the honor of a lifetime,” C. Watts said. “The success we’ve achieved is a testament to the hard work, ambition, and unwavering commitment of the 2,500 individuals who make up the Sunstate family. I am confident that under Norty Turner’s leadership, Sunstate will continue to thrive.”
