GreatAmerica Financial Services announced it launched the newest version of its www.greatamerica.com website. The new design will improve the user experience with up-to-date navigation and adaptive displays for mobile and desktop platforms.

“We wanted to convey more of ‘The GreatAmerica Experience’ to our visitors through the new site,” said GreatAmericacChairman and CEO Tony Golobic. “This new site brings the user closer to our culture through testimonial videos, internal photography and an overall streamlined design. They will also gain a more thorough understanding of our non-financing services.”

One very important change is the “responsive” architecture of the site, meaning its design adapts to mobile platforms. This was a “must-have” feature since the number of mobile user visits have increased dramatically within the last 18 months. The site also features “hover over” menus so the visitor can have one-click resolution to their search objective, GreatAmerica noted.

Founded in 1992, GreatAmerica Financial Services Corporation is a $1.6 billion national commercial equipment finance company.