American Lease Insurance Agency named Michael Simard to the position of sales director. In this role, Simard will focus on developing ALI’s offering of commercial vehicle insurance.

“American Lease Insurance already provides exceptional equipment coverage; adding commercial vehicle coverage will enable ALI to be a comprehensive insurance resource for originators,” Simard said. “Without exception, originators I’ve spoken with are interested in binding truck coverage so they can close deals faster. I’m eager to tailor coverage to meet the needs they’ve expressed, and to help launch this new offering for ALI.”

A licensed insurance producer, Simard has written property and casualty coverage for small and medium-sized businesses in New England for more than five years. He has experience developing products and managing sales and training for business-to-business ventures around New England.

ALI operates Equipment Insurance Direct (EID), an online resource providing affordable property and liability insurance to small-business equipment lessees throughout the U.S.