Transformation to becoming a “digital business” may be a tired topic, but how many finance companies can actually claim success? Indeed, how many business leaders have a definition of success for digital transformation much less have communicated it companywide? Certainly,... read more
February 2022
If you’re not marketing that you use Artificial Intelligence (AI), you’re probably worried that you should be. AI is a go-to buzzword in business today. But I believe it is also one of the most misunderstood – both technically and... read more
November 2021
array(1) {
[0]=>
array(4) {
["photo"]=>
int(82672)
["name"]=>
string(12) "Scott Nelson"
["title"]=>
string(21) "Chief Digital Officer"
["company"]=>
string(19) "Tamarack Technology"
}
}
article
Empathy has long been recognized as the foundation of the innovation process. Leaders like Satya Nadella facilitate empathy in their cultures because they know it will, in turn, foster a culture of innovation. Ignoring empathy risks customer apathy and business... read more
“Whoever owns the invoice owns the customer.” This was the message of future Telefonica CEO José María Álvarez-Pallete López speaking at the 2014 Telefonica Leadership conference. The emerging business trend at the time was the ecosystem of cellular device apps... read more
August 2021
array(1) {
[0]=>
array(4) {
["photo"]=>
int(82672)
["name"]=>
string(17) "Scott Nelson, PhD"
["title"]=>
string(21) "Chief Digital Officer"
["company"]=>
string(19) "Tamarack Technology"
}
}
article
I was a mathematician before I became a physicist. My love of all things calculated is why Kenneth Gronbach’s message about the importance of population sizes and generational design immediately resonated with me when I first heard him speak in... read more
5G is on everyone’s mind right now. The carriers have installed enough 5G equipment to provide usable coverage so they have unleashed their marketing armies upon us. AT&T seems to be in the lead – fictional advertising commercial salesperson Lily... read more
March 2021
array(1) {
[0]=>
array(4) {
["photo"]=>
int(79461)
["name"]=>
string(12) "Scott Nelson"
["title"]=>
string(21) "Chief Digital Officer"
["company"]=>
string(8) "Tamarack"
}
}
article
Technology trends are an annual business media topic. Most of these discussions tend to have a product-centric view of how technology will affect our daily lives and business economics. The reality is technology, like biology, propagates in ecosystems. An ecosystem... read more
“We need to understand risk better.” “Originations are up. My worry is our existing customers’ business health.” “We have to decrease our distance from customers.” Risk managers’ plates are full. These recent comments from lessor leaders regarding today’s economic environment... read more
June 2020