Ibby Smith-Stofer is the content writer and blogger for Med One Capital, which provides custom financial solutions for hospitals and healthcare facilities to obtain medical equipment. Her role at Med One is to create new and engaging content on many equipment finance and sales topics. Through her career she has developed customer-centric training on targeting, relationship development and transitioning the device sale from clinical focus to system wide C-suite engagement.
Whether you are talking or writing via email, text or instant messaging, the tone of your communication and use of persuasive tools is fundamental to the sales process. You’re communicating even when you don’t think you are. The truth is... read more