Seeking to reestablish users’ trust in personal data, FortifID provides a technology guarantee against misuse of personal data. Raw data stays put while algorithms travel to the data to generate and only transfer information.

FortifID is a platform company, and it offers SaaS products to financial institutions. FortifID solutions help financial institutions improve account level economics and reduce risk both for fraud and data breach. The FortifID ‘ION’ (insights only) platform supports a ‘zero emission of raw data ecosystem.’ The FortifID platform is designed to reduce individuals’ personal raw data footprint in the digital eco-system. As the eco-system will only transact in information and not raw data the value of data will reduce and this will drive breachers and hackers out of business.

“Personal Data is Personal” is the mantra at FortifID. In recent years, data breaches have become a new normal and a scary reality to contend with as a great deal of personal data exists in the dark web. Responding to the anger vented by those who fall victim of such breaches and scams, FortifID has designed, built and implemented its platform ‘ION’ to provide a technology guarantee to users. This solution is built on the principles of ‘Trust::Data’ invented at MIT Connection Science by Dr. Sandy Pentland.

In 2022, FortifID launched an initiative, named confidential computing, to expand its platform’s capabilities to credit modeling in underwriting for financial institutions offering equipment finance and consumer financing.

FortifID has built consensus with four data providers as well as with three data consumers working within the financial services digital ecosystem while also working on building its MVP. The team’s goal is to vet their platform with state regulators and the Consumer Financial Protection Bureau before officially launching it later in 2023.

“Innovation to FortifID means make a ‘meaning.’ The meaning should be transformational and jump the curve.”