Alliance Funding Group (AFG), a privately-held equipment finance company, launched a new website domain, logo and brand identity. The company’s new website domain is afg.com.

AFG has funded more than $2 billion dollars in equipment loans, leases and working capital to more than 25,000 customers. In 2020, AFG acquired two equipment leasing companies: Pinnacle Capital Partners and Summit Commercial Finance. Pinnacle is a 20-year equipment lease and specialty finance company located in Tacoma, WA, while Summit is an independent specialty finance and leasing company based in Scottsdale, AZ.

“Our company has transformed in the past few years and we wanted our identity to mirror that transformation,” Brij Patel, president of AFG, said. “We have always had the leadership, staff, systems, subject matter knowledge and internal processes to support substantial growth. This new brand now makes our way clear to become the most sought after and respected leasing company in the country.”

AFG originates leases and financing for small to mid-sized commercial enterprises, including those in the medical, construction, technology, manufacturing, federal and transportation industries. The company works with equipment vendors to originate and fund equipment leasing and financing contracts.