Sudhir Amembal, chairman and CEO of Amembal & Halladay, will be conducting a free webinar on Feb. 13 at 12 p.m. ET. The webinar will be an extract from Amembal & Halladay’s flagship seminar attended by more than 35,000 equipment finance professionals.

The approximately 60-minute webinar will enable attendees to understand all the benefits of finance and operating leases, learn how best to gauge customer needs, prepare deal-clinching responses to commonly encountered objections and strategize on how to develop the ideal attributes to win incremental transactions.

Newcomers will gain valuable insight, while experienced professionals will have a chance to refresh their skills. In addition, sales personnel will get practical tips to win incremental transactions, marketing professionals will learn how to improve marketing collateral and back-office personnel will obtain a high-level understanding of the finance and operating lease products.

Amembal has been serving the global equipment finance industry since 1978. Firms under his stewardship have trained more than 80,000 equipment finance professionals throughout the world, including more than 50,000 in the U.S. He has co-authored, authored and published 18 industry publications. He was inducted into Equipment Leasing and Finance Association’s Hall of Fame in 2016 and was a nominee for “The Legend” as well as “MVP Behind the Scene” awards at Monitor’s 2023 Converge event. He was the first person to be awarded an honorary Certified Lease & Finance Professional credential by the Certified Lease & Finance Professional Foundation.

To register for the event, email Amembal at [email protected].