Sudhir Amembal, an affiliate of Rinaldi Advisory Services and CEO of Amembal & Halladay, conducted a webinar on Nov. 14 entitled “The 30 Extraordinary Benefits of Leasing.” The one-hour webinar attracted a diverse group of more than 300 attendees, including brokers, funding sources and service providers. The majority of attendees were from sales and marketing, but many other departments in an equipment finance company were represented.

The webinar commenced with Amembal stating that industry statistics reveal that the fair-market value lease (FMV lease), which is the “true” lease as distinguished from loan equivalents, represents a small percentage of total equipment financed. According to Amembal, this is puzzling given the fact that the FMV lease is a win-win, as it provides the financier with profit sources that loan-like products do not while providing customers with a host of benefits that loan-like products do not.

The webinar focused on the unique benefits offered by the FMV lease, including benefits that stem from partial off-balance sheet financing as well as varied nuanced income tax benefits. Attendees also were provided a list and explanation of the 30 benefits of FMV leasing. Amembal expressed the hope that the webinar would enable equipment finance companies to substantially enhance their marketing collateral and improve their sales pitches to customers vis a vis the FMV lease.

“There is a dearth of technical training offered in our $1.2 trillion industry,” Amembal said. “We plan to partially fill the void by offering additional technical webinars at extremely affordable prices so that cost is not a barrier to equipment finance companies sending a large number of their staff to attend these webinars.”