ApplePie Capital Reaches $300MM Milestone in Franchise Business Loans



ApplePie Capital, an online lender dedicated to franchising, recently surpassed $300 million in loans originated to franchise entrepreneurs opening or expanding their businesses.

Driving ApplePie’s momentum are deep partnerships with more than 40 high-quality and growing franchise brands, including industry leaders such as Jimmy John’s, Scooter’s Coffee, Camp Bow Wow, and American Family Care.

ApplePie creates custom lending programs for each brand tailored to address the full spectrum of financing needs throughout their franchisees’ life cycle. Its flagship “Core” loan product has been developed through years of proprietary research and is designed specifically for fast-growing franchisees. The company funds loans across the United States in sizes ranging from $10,000 equipment loans to $10 million multi-unit acquisitions and refinancings.

Since it starting lending in 2015, ApplePie has reached multiple milestones, including:

  • More than $300 million in cumulative originations across ApplePie Core, SBA, conventional, and equipment loan products
  • Integrated partnerships with over 40 leading growth brands, in many cases serving as the one and only financing partner
  • Completed transactions in over 80 brands overall
  • Creation of over 10,000 jobs through new unit financing
  • Repeat borrower rate of over 20%
  • Diverse and growing network of capital providers
  • Strong portfolio performance as a result of rigorous credit standards

“I am incredibly proud of the work and achievements by the ApplePie team to reach this exciting milestone,” said Denise Thomas, CEO and Co-Founder of ApplePie Capital. “We founded ApplePie with the mission of helping hard-working, entrepreneurial franchisees achieve their growth objectives with more flexible and strategic financing. Our success is a direct result of listening closely to franchisors and franchisees and innovating to specifically address their needs.”

For many franchisor partners, ApplePie prequalifies franchisee candidates and then creates unparalleled transparency into the brand’s new unit development pipeline with online portals that provide real-time access to ApplePie’s CRM. Franchisors can quickly access the loan status of each franchisee and can provide updates that are posted directly to their CRM, where their originations team can access them.

“We chose ApplePie as a preferred financing partner because they focus on the long-term success of franchisees and make access to capital predictable and easy,” said Christina Russell, CEO of Pure Barre.

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Terry Mulreany
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