Ascentium Capital will support Wayne Fueling Systems, a global provider of fuel dispensing, payment, automation and control technologies for retail and commercial fuel stations, through its customized finance program.

Wayne is leveraging Ascentium’s specialized finance program to help ensure C-store and fuel retailers have a convenient way to acquire Wayne Ovation2 fuel dispensers. When these dispensers are financed through Ascentium Capital’s finance program, Wayne is offering a special promotion on their EMV hybrid chip card readers. EMV is a global standard created by EuroPay, MasterCard, and Visa to securely authenticate credit and debit card transactions. To be compliant with payment network EMV requirements, fuel retailers are encouraged to upgrade indoor POS software and hardware by October 2015, and outdoor pay-at-the-pump equipment by October 2017. This offer is available through the end of September.

“Combining Wayne’s dispenser and POS solutions with Ascentium’s financing is a way for fuel retailers to conveniently upgrade or add new equipment,” said Len Baccaro, senior vice president of sales at Ascentium Capital. “Taking advantage of a finance structure that helps manage cash flow as the new dispensers and point of sale solution, will help drive client satisfaction and increase revenue.”

As a direct lender, Ascentium Capital specializes in providing business financing, leasing and loans for equipment manufacturers and distributors as well as direct to businesses nationwide.