Associated Bank appointed Phillip Trier executive vice president and commercial banking group leader. In his new role, Trier will focus on accelerating core commercial middle-market business development across the company’s major metropolitan markets. He will also lead the company’s equipment finance and leasing vertical and commercial deposit and treasury management sales and service strategies.

Trier joined Associated Bank from U.S. Bank, where he took on increasing levels of leadership over the past 23 years with a focus on new client acquisition and risk management. Most recently, he led commercial banking for U.S. Bank’s 11-state Midwest region, including the Minneapolis, Milwaukee and Chicago markets, and several national industry verticals.

“We are excited to have Phil join the Associated Bank team, as his collaborative style and extensive experience fits perfectly with our culture,” John Utz, executive vice president and head of corporate banking at Associated Bank, said. “His career progression is a testament to his exceptional leadership, strategic thinking and ability to deliver results, and we look forward to his expertise as he drives new products and solutions and creates new verticals to expand our client base.”