Bank of the West and BNP Paribas Leasing Solutions said they have formed a joint marketing program to better serve BNP Paribas Leasing Solutions strategic partners operating in the United States.

“This is the best of both worlds – the strong U.S. based vendor finance capabilities and resources of Bank of the West and the expertise and resources of BNP Paribas Leasing Solutions, a global leader in vendor finance,” said Jerry Newell, executive vice president and manager of Bank of the West’s Equipment Finance Division.

Under the BNP Paribas brand, Bank of the West will support BNP Paribas Leasing Solutions strategic partners, which are manufacturers of construction, agricultural, material handling and technology equipment. Bank of the West will offer a full array of products and services including retail equipment finance products, wholesale floor plan products and managed services.

The joint marketing program ensures a global approach to managing relationships and brings capabilities and resources specific to the competitive U.S. market.

With more than $3 billion in assets, Bank of the West’s Equipment Finance Division has 71,000 equipment finance contracts under management, 210 employees and operates in all 50 states.

“BNP Paribas Leasing Solutions is now able to offer its key clients a ‘One Provider Approach’ to facilitate their leasing needs and promote their business development in the U.S. market,” said Tony Taylor, head of International Development for BNP Paribas Leasing Solutions.