Benetrends Financial, a provider of franchise funding, is broadening its offerings to include recruiting and hiring software for franchises.

Benetrends has acquired the franchise hiring software division of Jordan Gilmore and will continue to operate it as Hyrell Online Hiring Systems.

JGI will continue to develop and support the Hyrell platform and service all other business sectors outside of the franchise industry under a new brand, KeldairHR.

Dallas Kerley, president and CEO of Benetrends and Hyrell and Chris Warren, Hyrell chief operating officer, will lead Hyrell’s presence in the franchise space.

President and CEO Dallas Kerley said, “It’s a great day at Benetrends and Hyrell. We will dedicate Hyrell’s Applicant Tracking System exclusively for the franchise industry.” Benetrends sees the need for businesses in the franchise industry to be able to hire and scale an affordable Applicant Tracking System within a franchise system. Benetrends and Hyrell now have the opportunity to leverage Benetrends’ long standing relationships within the franchise industry to help franchisees find the talent they are looking for with an easy to use Applicant Tracking System. Franchise businesses can advertise job listings both locally and nationally, automatically evaluate incoming applicants, communicate directly with applicants and pre-qualify candidates efficiently and effectively.

“Finding the right employees in this complex employment environment is critical in the growth of franchise business. We are thrilled to have the ability to help Franchisors and Franchisees find the right talent for their franchise network through Hyrell’s robust online software,” said Warren.

Brian Clark, CEO of JGI is excited for both Hyrell and Keldair but most of all, the customers of each. “As our customer base grew over the years so too did the variation in sizes and needs of customers. Coupling Benetrends expert knowledge of the franchise world with the Hyrell platform will serve franchisees well. We are also equally excited for the small and medium-sized businesses which operate outside of the franchise world which we serve, and will continue to serve, under our new brand, KeldairHR.”