Channel hired Alecia Kramer as vice president of business development in the western United States. In her role, Kramer will be responsible for identifying and fostering partner relationships that drive the implementation of Channel’s equipment finance and working capital products among large banks and independents across the western region of the United States.

“Alecia brings a truly unique skill set to Channel attributed, in part, to her experience building relationships and successfully selling in a highly complex vendor environment,” Adam Peterson, senior vice president of sales at Channel, said. “Her background and over 27 years of equipment finance experience align particularly well with our partnership philosophy at Channel focused toward understanding and connecting with our partners and winning together through the strength of our relationships.”

“I met Alecia on my first day in this industry and have been continuously impressed with her success over the years in various business development roles,” Brad Peterson, president and CEO of Channel, said. “We are extremely pleased to bring her level of skill, experience and professionalism to our Channel team.”

Kramer began her equipment finance career in 1995 at U.S. Bank, where she held a variety of sales roles primarily focused on the office equipment vertical, working to form successful partnerships with manufacturers including Kyocera, Toshiba, Sharp and others. She joined GreatAmerica Finance Services in 2012 and continued to work within the office equipment group, managing partnerships and generating more than $100 million in annual volume. Kramer was also part of the office equipment group at Amur.