Channel hired Rob Ceribelli as chief revenue and innovation officer. In this role, Ceribelli will drive end-to-end strategies across revenue growth, operational efficiency, product innovation and market leadership to achieve Channel’s vision. Collaborating across business units, he will craft and execute goals aimed at enhancing business and service performance today and competitiveness in the future.

Ceribelli has more than 34 years of financial services leadership experience and a background that spans finance, sales, marketing, operations and general management. His career started at GE Capital, followed by 20 years with DLL, where he spearheaded operational excellence initiatives and delivered sales growth through team collaboration, including six years leading DLL’s business across the UK and Ireland. His background further complements the Channel leadership team’s diverse experience with organizations like CAN Capital, CIT, GreatAmerica Financial Services, U.S. Bank, Wells Fargo, Huntington and Marlin, among others.

“We welcome Rob for the deep expertise he adds to our executive leadership team,” Brad Peterson, CEO of Channel, said. “His versatility in finance and operations will push us and strengthen how we leverage data, run our business and create and sell product offerings that further enhance the way we serve our partners. Rob thinks big on innovation and cares a lot about real outcomes. I look forward to having his fresh eyes to help us identify new ways to grow and stay ahead.”

As a leader, Ceribelli describes his approach as “energetic, results-oriented and people-first.” Ceribelli is also an advocate and contributor to the advancement of the equipment finance industry, currently serving as chair of the Equipment Leasing and Finance Association’s small-ticket business council steering committee.