Channel appointed Alecia Kramer senior vice president of sales for the western U.S. region. In her new role, Kramer will establish, develop and propel partner relationships forward while also spearheading the sales team’s strategic focus and growth initiatives.

“I’m thrilled to welcome Alecia Kramer as the new senior vice president of sales for Channel’s western region business,” Cindy Fleck, managing director at Channel, said. “Alecia’s exceptional performance history speaks volumes and her success as our vice president of business development demonstrated her adept skills in motivating teams, forging deep cross-functional relationships, and driving win-together success with our partners. Under Alecia’s leadership, her team will significantly contribute to elevating Channel’s standing and fostering enduring connections for even greater future success.”

Kramer joined Channel in 2022 as vice president of business development for the west region. In this capacity, she played a role in driving business growth and establishing new partner relationships, making an impact on Channel’s product solutions in both equipment finance and working capital.

Prior to Channel, Kramer’s 26 years of experience included leadership roles at institutions such as U.S. Bank, GreatAmerica Financial Services and Amur Equipment Finance. Her focus on office equipment partnerships with manufacturers such as Kyocera, Toshiba, Sharp and others has been integral to her career.