CLFP Foundation Partners with TomorrowZone to Shape Future CLFP Candidate Experience



Last month, the Certified Lease & Finance Professional Foundation partnered with TomorrowZone, a consulting firm specializing in technology and innovation, on a 90-minute session to shape the future CLFP candidate experience. Deborah Reuben, CLFP, CEO and founder of TomorrowZone and a CLFP Foundation board member, designed and led the virtual experience.

The session featured future customer experience mapping exercises and included CLFPs from 12 different companies representing a cross-section of the CLFP membership. The sessions led to:

  • 49 new insights on issues and obstacles faced by CLFPs
  • 33 ideas captured for vision and possibilities
  • 31 actionable ideas for the CLFP Foundation to implement

The CLFP Foundation is actively working on implementing several ideas, including creating a more robust sample exam, reimagining the virtual Academy for Lease & Finance Professionals (ALFP) from a two-day event to a three-day event and facilitating engaging networking opportunities for those who attend ALFPs.

“It was a magical experience, so much more than I expected. The TomorrowZone team helped us think outside the box by creating a safe space where wild ideas are welcome. In our session, several people came up with things I never thought of, and I’ve been doing this for almost 10 years,” Reid Raykovich, executive director of the CLFP Foundation, said. “Collaborating like this is better virtually. We tend to withhold our thoughts in person, but this environment enables more openness to explore rapidly. We could never have done this onsite with 12 different companies and diverse participants. A month later, I am still inspired and energized by the experience.”

“At TomorrowZone, we use human-centered design and facilitate virtual experiences with inclusivity, thought diversity and psychological safety at heart,” Reuben said. “This enables you to challenge the status quo, discover groundbreaking possibilities and generate actionable insights for shaping the future.”

You can view a video recap of the session here.

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Terry Mulreany
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