Creekridge Capital expanded its alternative market division into the automated dispensing market. The company added an experienced salesman, Chris Crawford, as a regional sales manager, to their sales team to identify, implement and manage vendors in the new market.

Crawford joins Creekridge with over 20 years of selling and management experience in automated dispensing. He specializes in new business generation and designing finance programs. He has a proven record of working within various channels of the dispensing market and partnering with some of the largest manufacturers in the niche.

Crawford will report to Dave Gnade, EVP of Sales at Creekridge. He will be responsible for selling into and managing the automated dispensing market and will work out of Creekridge’s Iowa office.

“Entering into a new marketplace, such as the automated dispensing industry, is exciting,” stated Gnade, “Chris brings to us much knowledge of this market and will be a great asset on our sales team.”