Asset-based direct funding source Dakota Financial has partnered with Tamarack Technology on the implementation of Tamarack’s AI Product Suite – TrailView Customer Service Portal and DataConsole. By deploying data-centric technologies, Dakota is enhancing team productivity, customer service and overall business performance.

“Dakota has a reputation for being a leader in the service and support of its customers,” Tim Appleget, director of SaaS products at Tamarack Technology, said. “With the adoption of TrailView, Dakota empowers its customers with round-the-clock access to account information, fostering transparency and reinforcing its customer-centric commitment. Moreover, by leveraging DataConsole’s data consolidation capabilities, Dakota captures a holistic view of data from the business and gains invaluable insights for informed decisions and operational improvements, from deal origination all the way through asset disposition.”

TrailView consists of both a customer-facing portal and an administrative portal tailored for customer service representatives. The customer-facing portal enables Dakota’s customers to effortlessly access their contract details, eliminating the need for intermediary assistance by Dakota’s internal service technicians (via phone or email). Furthermore, customers benefit from real-time visibility into their equipment financing accounts as well as enhanced self-service functionality for account management, payments and support requests.

“Our customers are usually on the road working hard to transport goods across the country, so having access at their fingertips is vital for them,” Erin Smith, customer relations manager at Dakota Financial, said. “Our customers appreciate the convenience and transparency, which in turn fosters mutual trust. As portal usage continues to rise, we anticipate reallocating resources to further enhance our services.”

An element of Tamarack’s Business Intelligence solution, the DataConsole product enables Dakota Financial to consolidate data from various sources into one place for comprehensive business intelligence along with both standard and custom reporting. Now, Dakota has the ability to create custom reporting and identify actionable insights that will enhance decision-making across the organization.

“One of the reasons we were excited about the Tamarack Product Suite is the operational overview and insights that we get via the collection and organization of all of our data into one reporting framework.” Michael Green, chairman of Dakota Financial, said.