DCR Technologies and Construction Equipment Guide (CEG) entered a partnership, combining DCR’s origination technology with CEG’s classified equipment listings for nearly 1,700 dealers in the United States.

The DCR-CEG partnership will enable CEG’s online visitors and customers to apply for financing on multiple platforms, including their cell phones. The vendors who list their equipment for sale on CEG’s six websites cover the agriculture, forestry, cranes, trucks, trailers and construction industry verticals. With DCR’s technology, dealers will be able to track leads, submit online credit applications and manage lender submissions in a single portal. DCR’s platform offers features like secure credit applications, instant two-way chat, finance proposals in seconds, electronic documentation capabilities and access to a lender network for instant approvals.

“The DCR-CEG partnership is a powerful combination. We’re harnessing the power of technology and artificial intelligence (AI) to revolutionize the equipment buying experience for CEG’s thousands of dealers,” Beckham Thomas, founder and CEO of DCR Technologies, said. “DCR is proud to partner with an esteemed brand, CEG, that has been serving American business for over 65 years.”

“We are partnering with DCR to deliver a transformational business experience for our customers,” Teddy McKeon Jr., executive publisher of Construction Equipment Guide, said. “Together, working as one team, we will help place our customers and vendor partners on the best path for success in the new digital business landscape.”