Direct Capital and Middleby Marshall, a global manufacturer of conveyor cooking ovens, said they have formed a strategic alliance to provide affordable finance solutions for Middleby Marshall’s customers.

Direct Capital has been a provider of equipment financing for the foodservice industry since its inception in 1993. The partnership will enable Middleby Marshall customers to quickly and cost-effectively acquire the foodservice equipment they need to grow and expand. The alliance with Middleby Marshall will enable Direct Capital to further grow its presence in the growing foodservice industry.

“We are thrilled to partner with Direct Capital to offer financing solutions that will benefit our customers,” said Lester Nowosad, vice president of North American Sales for Middleby Marshall.

“We are looking forward to delivering highly competitive, flexible finance options to Middleby Marshall customers under this new program,” said Direct Capital vice president Matthew Goyette. “Middleby is a market-leading foodservice equipment manufacturer and this is a great endorsement of our ability to provide best-in-class finance services in this industry.”

Middleby Marshall is a division of The Middleby Corporation.