The Equipment Leasing and Finance Association is hosting a webinar titled “AI for Marketers: Embracing Analytics and Creativity” on Sept. 28, from 1-2 p.m. EST.

The webinar’s panel of equipment finance marketing and communications experts— who are all members of the ELFA’s communications committee — will discuss leveraging artificial intelligence tools specifically for marketing communication.

Attendees will discover some of the hands-on tools the panelists utilize daily and how to get started with enhancing output powered by machine learning. The webinar will tackle burning questions, such as AI’s impact on talent and jobs, how to identify dangers and avoid pitfalls, and updates on AI regulation.

The webinar will be moderated by Keara M. Piekanski, director of marketing at Oakmont Capital Services and chair of the ELFA’s communications committee. Panelists for the webinar will include:

• Chelsea Jensen, Senior Employee Engagement Specialist, Sasser Family Companies
• Kyle Mallinger, Senior Vice President of Marketing, Financial Partners Group
• Kristi Schon, Chief Marketing Officer, Channel
• Joseph Vu, Senior Vice President of Marketing, QuickFi by Innovation Finance USA