EquipmentWatch, a provider of data, software and insights for the heavy equipment industry, unveiled the EquipmentWatch API.

The EquipmentWatch API will enable integration of equipment data attributes – including cost, rental, specs and value benchmarks – directly into any software or application.

Thousands of construction, finance, dealer and insurance customers currently use the EquipmentWatch web application to make business decisions regarding the acquisition, management and disposition of heavy equipment. By offering the new API – the exact technology that powers the EquipmentWatch web application – industry professionals now have the opportunity to fully integrate EquipmentWatch data into the systems they use every day.

“We’ve had discussions with forward-thinking companies who want to leverage our endpoints in their CRMs, accounting applications, underwriting software and more,” said Garrett Schemmel, vice president of EquipmentWatch. “The efficiency that can be gained through streamlined workflows and perpetually up-to-date data will create an enormous competitive advantage for these businesses.”

The EquipmentWatch API includes the traditional data benchmarks the brand is known for such as ownership and operating costs, retail rental rates, specifications, serial number verification and equipment values (FMV, OLV, FLV). Additionally, new data attributes have been made available for the first time including asset utilization, market popularity, value trending and raw market transactions.

“Along with our traditional benchmarks, we’re excited to see how entrepreneurs will leverage these new data attributes to build solutions for the heavy equipment industry,” Schemmel said. “Whether enriching existing software or developing new apps, the potential for innovation using the API is endless.”