Ascentium Capital announced the merger of FinanciaLogic and the appointment of Cliff McKenzie, CLP as senior vice president of sales. FinanciaLogic, a financer of mobile route computing and direct store delivery systems is joining Ascentium Capital to provide nationwide coverage. McKenzie will be responsible for manufacturer and vendor development as well as channel partner growth.

McKenzie has over 34 years of experience serving the equipment financing and leasing industry. In 1988, he created and managed a captive finance organization for a subsidiary of one of the world’s largest manufacturers. McKenzie took this captive organization private when founding FinanciaLogic in 1992.

Richard Baccaro, EVP sales and marketing, stated: “We look forward to working with Cliff. He brings an abundance of knowledge and expertise to Ascentium Capital.”

Tom Depping, CEO of Ascentium Capital, noted: “Cliff has been a proven producer and his relationship with us dates back 15 years. He will be a positive influence and valued team member in his sales leadership role.”

“Ascentium Capital will provide our customers and vendors more robust financial alternatives including branded vendor solutions, internet closing tools and faster approvals. This change will help take our client’s business to even greater heights,” said McKenzie.