First Financial Bankshares promoted Will Christoferson to senior vice president of Advertising and Marketing. He succeeds Michele P. Stevens, who is retiring.

“Will has certainly shown his management and leadership abilities and is bringing new dynamics to our marketing program,” said F. Scott Dueser, chairman, president and CEO of First Financial Bankshares. “He is an asset to our company and his knowledge and expertise will be instrumental in taking our company’s advertising and marketing efforts to a new level. We congratulate Will on this well-deserved promotion and look forward to watching his continued success.”

Before joining First Financial in 2018, Christoferson spent nearly a decade at a large bank specializing in consumer, small business, and commercial lending with an expertise in marketing and business development. He serves on the board of directors for United Way of Abilene and is a graduate of Leadership Abilene Class of 2019. Christoferson’s other civic involvement includes the Cystic Fibrosis Foundation, National Center for Children’s Illustrated Literature and the Screen Actors Guild Foundation for Artists.

“We congratulate Michele on her well-deserved retirement from our bank,” said Dueser. “She has been an outstanding leader and we thank her for her contributions to our company.”

Headquartered in Abilene, TX, First Financial Bankshares is the holding company of First Financial Bank, which operates throughout multiple banking regions, including 73 locations in Texas. The company also operates First Financial Trust & Asset Management Company and First Technology Services, a technology operating company.