Kevan Wilkinson, who previously served as digital content manager and writer at Balboa Capital for more than a decade, launched Kevan Writes, a new fintech and financial content writing business.

The business will offer content-writing services and content strategy consulting to startups and established companies across the financial services spectrum, including fintech companies, banks and loan brokers. In addition, Kevan Writes will work with in-house marketing teams and agencies that need a financial services writer without the associated overhead expense and learning curve.

“The B2B and B2C financial services industries are highly competitive, and many companies in these sectors have growing internal demands and insufficient budgets or resources for expert, original and SEO-driven website content,” Wilkinson said. “With my background, knowledge and experience, I can hit the ground running and write impactful website content that gets noticed online, resonates with readers and drives leads.”

Kevan Writes will start as a one-person outfit, which Wilkinson sees as a benefit to his clients.

“I’m the single point of contact for my clients at every step,” Wilkinson said. “After discussing their content writing needs and providing recommendations, I write everything and deliver it on time. Plus, I have low overhead costs, which allows me to keep my project-based pricing affordable.”