Verdant Commercial Capital, an independent equipment finance company, hired Brian Lowe as its news chief commercial officer.

Lowe has over 15 years of diversified commercial experience selling and leading teams across multiple industries and functions with a proven ability to establish and grow relationships with potential and existing vendors.

He joined GE Capital through their Experienced Commercial Leadership Program, working in various businesses. Lowe was the national sales manager for a major material handling equipment manufacturer helping them increase sales through financing with their independent dealer network and direct sales force. He was also a managing director on GE Capital’s Business Development team focusing on originating new vendor programmatic relationships across the construction, industrial, machine tool, and energy industries. Recently, he was the general manager at an independent finance company where he led a team focused on the material handling and construction industry.

“I am excited for the opportunity we have at Verdant to do something really special. For me, it’s all about the people who work here and our customers. Our number one goal will be to help our vendors and dealers sell more equipment through financing,” said Lowe.

Verdant CEO Mike Rooney added, “Brian has an incredibly impressive track record and reputation in our industry. He consistently develops long lasting, positive relationships with vendors and partners and is exactly the type of leader Verdant hopes to attract. We’re excited to help Brian build out our Commercial team.”