MUFG Union Bank appointed Elaine Genevro as its new head of Branch Banking for the regional bank. Genevro will oversee a network of more than 350 branches throughout California, Oregon and Washington.

Genevro has more than 35 years of experience in the financial services industry, most recently as the Union’s regional president for Northern California and the Pacific Northwest for the last four years. She joined Union Bank predecessor Monterey Bay Bank in 2003 and served as that bank’s director of Retail Banking and president of Portola Investments.

Since joining Union Bank, Genevro has held leadership roles that include regional manager of the Priority Banking group for Northern and Central California and market president for the Central Valley.

“I am so pleased that Elaine has accepted the role of Head of Branch Banking,” said Pierre P. Habis, head of Consumer Banking. “Since her early days at Union Bank as a Regional Manager, she has always personified the values that we stand for as an institution – focused on serving our clients with exceptional service and integrity. Throughout her distinguished tenure at Union Bank, she has earned the respect and appreciation from everyone who works with her.”

Genevro is based in the Union Bank Walnut Creek Office in Northern California and currently serves on the board of directors for Junior Achievement of Northern California. In 2018, she was named by the San Francisco Business Times as a “Forever Influential Women of the Bay Area.” The same publication previously named her one of the “Most Influential Women in the Bay Area Business” for four consecutive years.

As of June 30, 2019, MUFG Union Bank operated 350 branches, consisting primarily of retail banking branches in the West Coast states, along with commercial branches in Texas, Illinois, New York, and Georgia. The bank provides a wide spectrum of corporate, commercial, and retail banking and wealth management solutions, including investment banking, personal and corporate trust, global custody, transaction banking, capital markets, and other services.