GSG Financial added Auston Bennett as a VP of Sales, focusing on business development. Bennett will be responsible for maintaining major account partnerships and growing outsourced captive vendor relationships. He will report to President Andrew A. Bender and will be operating from Birmingham, AL.

“Auston Bennett is an outstanding addition to our team, as he brings a deep blend of both business development and management,” Bender said. “I know he will work tirelessly with our internal and external partners to expand our vendor penetration while continuing the deliver personalized service.”

Bennett has been in the financial services industry for more than 15 years. Prior to joining GSG, he spent 11 years working at Altec Capital Services where he held several positions including area sales manager and inside sales manager. During his time at Altec Capital, Bennett focused on developing and executing annual sales plans, training sales representatives on growing their individual territories, generating new leads and increasing sales, while simultaneously strengthening the team.

GSG’s VP of Sales, JP Nicoletta said, “Auston brings a tremendous amount of sales leadership from an industry leading captive finance company. As GSG expands our captive outsourced finance offering we will leverage Auston’s experience to continue to drive exceptional support to our customers.”

GSG Financial is an independent equipment lessor and financial solutions provider based in New York City.

“GSG is focused on developing its people and the business, while having fun,” Bennett said. “I am excited to be part of such a great team. My experience in the captive leasing market should bring a unique perspective to the fastest growing area of the business.”