GSG Financial launched a new business unit focused on providing material handling asset management and remarketing services. The new business unit, called GSG Asset Management and Remarketing (GSG AMR), is already supporting equipment finance companies with the asset lifecycle on their material handling portfolio.

“Our AMR business was born out of necessity to maximize the value [of] our own portfolio of forklifts and other material handling equipment,” said Andrew Bender, president of GSG Financial. “As an equipment finance company since 2003, we’ve learned that to best manage our assets, we need incredible access to data, strong market knowledge and superior remarketing capabilities. Now we are making these best practices and processes, fully ingrained in our own team’s DNA, available to third-party asset owners.”

GSG AMR core services will include buying and selling previously owned material handling equipment. GSG AMR will also support third parties with front-end residual analysis support, asset management training and education, safety training, logistics, inspections, appraisals and valuations. The technical team will continue to provide repair and refurbishing services on forklifts and other industrial equipment.

GSG AMR will provide a full-service approach to asset management for third party lessors, from front-end residual support to asset removal and remarketing.