Hertz Global Holdings announced that Hertz Entertainment Services has acquired Cinelease, a U.S. market leader in lighting and grip rentals to the television industry, based in Los Angeles, CA.

Lighting and grip rental revenues generated by the U.S. television and motion picture industry are estimated at $600 million annually. It is anticipated that Cinelease will deliver approximately $50 million of new revenues during 2012 as the company is integrated into Hertz Entertainment Services.

“With the acquisition of Cinelease, Hertz Entertainment Services becomes the leading provider of lighting and grip rentals to the U.S. television industry, which is one of the fastest growing segments of our economy,” commented Mark P. Frissora, Hertz chairman and chief executive officer.