The Hertz Corporation and Donlen, a provider of financing and asset management solutions for the fleet industry, announced the launch of HERC Ready Finance, an equipment acquisition program, in collaboration with Hertz Equipment Rental Corporation (HERC).

HERC Ready Finance combines the financial expertise of Donlen with the breadth of available resources from Hertz Equipment, to provide the broadest range of products and funding options available in the fleet industry. Hertz Equipment’s commercial customers now have access to “one-stop-shopping” for financing and assets across a full spectrum of equipment and trucks.

“HERC Ready Finance shows what two industry leaders can achieve by working together. Hertz Equipment has one of the strongest fleet mixes in the equipment rental industry; by also offering financial options through Donlen, we further illustrate our position as the leading market solutions provider,” comment HERC president, Lois Boyd.

“Today’s hard-pressed credit markets often make it difficult to access capital, especially for small to mid-size companies,” said Mike Lewis, Donlen SVP and general manager, Equipment Leasing. “Customers are looking for options, and HERC Ready Finance gives them a seamless financial solution for the purchase of HERC equipment. By employing our respective resources, Donlen and HERC together are providing a way to help companies succeed and grow.”

This is the second product launched by Hertz and Donlen that leverages the strength of their relationship. Previously, Hertz Value Lease was introduced to the market, providing the fleet industry’s first true leasing alternative product. By virtualizing the Hertz rental inventory and making it available to their customers for lease, commercial fleets can finance quality, pre-driven vehicles for a shorter time at a lower cost.